Steer breaks all records winning 5 awards at the 2021 British Bodyshop awards

Richard Steer CEO said:

Having had a couple of days to reflect on Monday night’s achievements where Steer Automotive Group won an unprecedented 5 British Bodyshop Awards, I just wanted to say a huge thank you to the team at ABP for hosting the World’s largest bodyshop awards event during these very challenging times. It was very humbling to be recognised by our clients for the services we provide to our mutual customers and on behalf of the team I wanted to express our appreciation. In truth the industry was the real winner on Monday as it showed what a great sector we work in, with so many wonderful businesses and individuals, most of whom have operated in this space all their lives. Long may it continue to grow and thrive and we look forward to playing our part in that future. #BBAawards #WeAreAllWinners  #thankyouteam #bba2021


Steer Automotive Group moves into prestige vehicle repair with latest acquisition

Steer Automotive Group are delighted to announce the acquisition of Premier Panel Skills of Farnham. Premier are one of the leading prestige body repairers in the UK and they benefit from a number of VM approvals including Porsche (where they are one of only 14 recommended repairers), Jaguar Land Rover, McLaren, Lotus and Morgan Cars.

This latest acquisition follows hot on the heels of the two new sites already opened in 2021 and takes the Steer operation to 12 sites in total. It also represents Steer’s initial entry into the prestige vehicle manufacturer market and the facility in Farnham will extend the group’s operational capability to include specialist hybrid and electric vehicle repair, as well as structural aluminium and multi composite repair.

Ian and Lynne Wallis, the owners of Premier said “We are happy to be handing over the business to a company with the drive and ambition of the Steer Automotive Group and thank our staff, customers and suppliers for their support during our ownership. We are confident that Richard and his team will continue to maintain Premier’s customer focused ethos and repair excellence”.

Richard Steer, Chief Executive of Steer Automotive said “ We are delighted to welcome the team from Premier Panel Skills into the group. I have known, and admired, the business and the individuals working there for a long time and this acquisition fits perfectly with our strategy to offer our clients and their customers a full range of services that recognise the changing technological landscape of the vehicle repair industry. Premier Panel Skills are renowned for providing a first class customer experience and blended with their cutting edge repair facility, they are one of the leading prestige operators in the UK and will undoubtedly enhance our proposition”.


Steer Automotive Group continues expansion with New Luton Site

Steer Automotive Group are delighted to announce the opening of their new site in Luton, bringing their number of branches to 11. This new 10,000 sq ft bodyshop is the second site to open in 2021 making it a very strong start to the New Year for this progressive group. The business believes it is well placed to develop its operations as the lockdown measures ease and the country emerges from the pandemic. The new site expands the geographical reach and footprint of the business and enables Steer to provide its own range of services and measurably different repair experience to its clients and their customers.

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Steer Automotive Group is accredited by British Standard Kitemark, RMI, NBRA and trusted by the UK’s leading insurance company’s.

At Steer Automotive Group we are pleased to confirm our repair centres remain fully operational during this challenging time and are equipped with the latest state of the art equipment in order to complete any cosmetic damage or enhancements you require.

Is your car coming to the end of its lease agreement? Is your main dealer closed? Our manufacturer approved technicians will take care of any end of lease or PCP reconditioning.

Never had the time to get that scuff or scratch sorted? Use the down time effectively and let our fully qualified and trained technicians restore your pride to its former glory.

What we offer:

– Alloy wheel refurbs
– Air conditioning re-charge
– Vehicle sanitation
– Bumper or wing mirror scuff
– Full Machine Polish
– Under Excess accident repairs.

Coronavirus / COVID-19 – Important Information
At this uncertain time, we at Steer want to reassure you that we are doing all we can to protect the health of our customers and our ‘Steer People’ by continuing to follow government guidelines and adhering to social distancing measures.
Full instructions will be made available on booking.

Just click the link for a quote and make today count.

COVID-19 Important Information

Thank you for choosing Steer Automotive Group to repair your vehicle:

Coronavirus / COVID-19 – Important Information
At this uncertain time, you can be reassured that we are doing all we can to protect the health of our customers and our ‘Steer People’.

What Steer are doing:

  • We are in continual communication with our staff, to ensure that they are healthy and are following the latest advice from the health authorities.
  • Our technicians will wear new disposable gloves at the start of commencing a task on each vehicle and dispose of them when finished, and regularly wash their hands.
  • We are providing an internal vehicle sanitation for every vehicle when completed.
  • We’ve removed the need for you to touch or sign our drivers paperwork.
  • We are following social distancing practices. Our team will stand back by 2m and will ask you not to come within 2m of our ‘Steer people’where possible.
  • The cleaning regime in our centres has been enhanced.
  • We are prioritising key workers to help keep the nation safe. If you do not need a courtesy vehicle or have access to an alternative vehicle you advise us so we are able to keep mobility for key workers and essential users.

What we ask of you:

  • If anyone is self-isolating at the location our drivers will be visiting, please let us know.
  • If you are due to drop your vehicle off at one of our sites and you or a member of your household has a temperature or a cough, please rebook once the 14-day isolation period has safely ended

We’re here to keep you safe and moving during this challenging time.

Thank you for trusting us to look after your vehicle and for doing all that is necessary to eliminate risk for you, our customers, people and society.

‘Steer Aston’ Steer add’s 9th site to the map

Steer Automotive Group acquires Walmley Repair and Care, Birmingham

Steer Automotive Group Limited have acquired the entire business and assets of Walmley Repair & Care, 1 Hubert Street, Birmingham, B6 4BA. The site will be renamed Steer Aston and will become the 9th branch in the expanding group operating under Steer Automotive Group Ltd. All staff have been transferred across to Steer.

Richard Steer, Chief Executive said “In the first instance we’re integrating the site into our structure and bringing everyone up to speed with our systems and processes. Steer Aston will enable us to increase our repair capacity for existing and new clients and is complementary to our existing branch network in the strategically important West Midlands area.”

“The deal has been completed in 6 weeks from start to finish and I’d like to personally thank the current owners Garry and Jeanette for their assistance in ensuring we achieved our target date. The speed of the transaction also helped to reduce the period of uncertainty for the team at Walmley which was very important to us.”

“We’ve had a great start to the year and I’m very excited about our prospects as we continue the upward trajectory of the company and I’m looking forward to seeing what else 2020 has in store for us.”

Steer Brackley- Now open

We are so excited to add another key location to our Steer map!

Steer Brackley is a purpose built state of the art repair centre covering a great geographical territory across Northamptonshire and Oxfordshire.

#Steerpeople – Careers at Steer Automotive Group

Steer Automotive group has 8 businesses covering a fantastic geographical territory across the Midlands, Northampton and down into Buckinghamshire.

Due to continuous business growth and recent acquisitions we are looking for qualified Bodyshop professionals to join our fantastic team, and we are committed to providing industry leading remuneration packages and fantastic employee benefit programmes.

Contact us now for an opportunity to join a highly engaged team that prides themselves on delivering a measurably different repair experience.

Careers at Steer Automotive Group – Click here to see reviews from our Steer People

Nominated finalists for 2019 UK Bodyshop Awards

Nominated Finalists- ‘ Steer Automotive is very proud to be recognised for two awards at the 2019 UK British Bodyshop Awards, At the early stages of the take over and re branding this is an early and significant achievement for Steer to achieve and is testament to our teams who are striving to deliver ‘ A Measurably Different Repair Experience’.

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