Steer Automotive Group moves into prestige vehicle repair with latest acquisition

Steer Automotive Group are delighted to announce the acquisition of Premier Panel Skills of Farnham. Premier are one of the leading prestige body repairers in the UK and they benefit from a number of VM approvals including Porsche (where they are one of only 14 recommended repairers), Jaguar Land Rover, McLaren, Lotus and Morgan Cars.

This latest acquisition follows hot on the heels of the two new sites already opened in 2021 and takes the Steer operation to 12 sites in total. It also represents Steer’s initial entry into the prestige vehicle manufacturer market and the facility in Farnham will extend the group’s operational capability to include specialist hybrid and electric vehicle repair, as well as structural aluminium and multi composite repair.

Ian and Lynne Wallis, the owners of Premier said “We are happy to be handing over the business to a company with the drive and ambition of the Steer Automotive Group and thank our staff, customers and suppliers for their support during our ownership. We are confident that Richard and his team will continue to maintain Premier’s customer focused ethos and repair excellence”.

Richard Steer, Chief Executive of Steer Automotive said “ We are delighted to welcome the team from Premier Panel Skills into the group. I have known, and admired, the business and the individuals working there for a long time and this acquisition fits perfectly with our strategy to offer our clients and their customers a full range of services that recognise the changing technological landscape of the vehicle repair industry. Premier Panel Skills are renowned for providing a first class customer experience and blended with their cutting edge repair facility, they are one of the leading prestige operators in the UK and will undoubtedly enhance our proposition”.


About us

At Steer Automotive Group we are geared to delivering outstanding repairs, by combining the latest techniques, most effective technology and excellent customer service. We are proud to be an approved accident repair centre for Ford, Honda, MG and Mitsubishi; and a number of vehicle insurers including Covea, LV= and esure. We are accredited with the number one recognised symbol for quality and safety - the BSI Kitemark BS10125 for Vehicle Damage Repair.

Follow us

© 2022 Steer Automotive Group All rights reserved.
Designed by Smoking Rocket Website Design