Steer Automotive Group announced as new business name for Baldwins Repair Group

Baldwins Repair Group, acquired by Richard Steer in July last year, has announced its name change to Steer Automotive Group with effect from 1st February.

This exciting rebrand reflects the company’s vision to signal a new identity, creating a repairer group of choice for colleagues and customers.

Driven by a measurably different repair experience, Steer Automotive Group has been working through a business transformation strategy over the last 6 months focusing on organic growth in the performance of its existing businesses and in the process it acquired Quicks ASR in October.

In addition, the group announced today (25th January 2019) its latest key acquisition of Prestige Car Refinishing in Northampton. The new business will be the group’s largest repair centre. A 30,000 square feet facility, with 5 paint booths and significant brand approvals strengthens the groups portfolio even further.

Richard Steer commented: ‘I‘m delighted to announce the group’s progress over the last six months and a key acquisition of such a fantastic business as Prestige.

‘Steer Automotive Group also confirmed its plans to open its newly built Brackley facility in March creating approximately 20 new jobs in the area and giving the Steer Automotive Group a fantastic market area coverage across their 8 sites throughout the Midlands and down into Buckinghamshire.’

Richard announced these exciting updates to all of the Steer Automotive Group team at their Inaugural business conference at Heythrop Park in Oxfordshire on 25th January 2019.