STEER
AUTOMOTIVE
GROUP

Steer is the UK’s leading automotive repair business, with 124 locations and close to 3,000 expert colleagues, repairing over 100,000 vehicles a year.
 

 

What we do

Steer Prestige bodyshops offer our customers the peace of mind that their unique marques are in the very best of hands. From panel fabrication to spot repairs, the Steer Prestige team have those rare skills required to give your prestige vehicle that perfect finish.

Excellent service. Wouldn't take my car anywhere else for bodywork repairs, so professional and knowledgeable."
Google Review

OUR
STORY

We have strong partnerships with the UK’s leading insurers, including Admiral, Allianz, Covea, Enterprise, LV and NFU Mutual, who turn to us for consistent, efficient and quality levels of service across passenger, luxury and commercial vehicles - on a national scale.

Trusted by the world’s leading vehicle brands, as a group, we currently hold 42 manufacturer approvals and recommendations, including Porsche, Aston Martin, Bentley, McLaren, Jaguar Land Rover, Tesla, Mercedes, BMW MINI.

Ours is a proven track record of successfully delivering significant and consistent growth –organically, through acquisitions, and via the opening of new brownfield sites. This has successfully delivered a compelling and consistent multi-year financial performance. Our growth is underpinned by heavy investment in a scalable platform and a focus on new technologies – especially to support electric vehicles.

WHY CHOOSE
STEER PRESTIGE?

We know that entrusting your car with a bodyshop is a big decision, which is why at Steer Prestige we believe it’s hugely important that you get to plan out your restoration or repair with the actual craftspeople doing the work. Having that time to discuss every detail is essential to understanding your plans for the vehicle and your desired finish.

If you have a vehicle that needs restoring or you’re looking for some specific body repairs, complete the form below and one of our craftspeople will be in touch.

OUR
BELIEFS

Integrity
We exist to serve our customers and our partners, and ensure everything we do is underpinned by honesty and respect.

Excellence
We aim to be a brand driven by excellence that excels in repairing the vehicles of tomorrow. We not only serve our customers, but also our colleagues to help foster a culture of quality company-wide.

Innovation
We thrive on innovation, embracing agility and exceeding expectations through our innovative approach to our work. Whether that be through new technologies, processes or environmental commitments – we want to raise the bar in our industry.

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Together, we pave the way towards a sustainable and impactful future, where our measurably different actions are made through our unwavering commitment to carbon zero.

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Richard Steer
Chief Executive


OUR
EXECUTIVE TEAM

Richard Steer

Richard Steer

Chief Executive

Richard boasts a diverse career spanning from pioneering the UK's top paint distributor, JCA Coatings, to founding Steer in 2018 after recognising opportunities in the body repair sector. Today, Richard directs the group's strategy and development initiatives for the group.

Gavin Ruddick-1

Gavin Ruddick

Chief Operating Officer

With over 25 years in the automotive sector, Gavin partnered with Richard Steer to transform Baldwins into the Steer Automotive Group in 2018 and currently leads acquisition integration and offers strategic direction in key areas like people, brand, IT, and ESG for company growth and sustainability.

David Moore

David Moore

Chairman

David is a seasoned chair and qualified accountant with 30+ years' experience in private equity, Aim, and fully listed Plc's. At Steer, he guides the Board's direction towards strategic priorities, overseeing the Group's operations, and helping to establish rigorous governance standards.

Jonathan Hire

Jonathan Hire

Chief Finance Officer

A seasoned professional with 30+ years in Real Estate and Finance, Jonathan joined Steer in 2023 and is responsible for the Finance department and contributing to the overall growth of the business.

Paul Hawkes

Paul Hawkes

Mergers & Acquisitions Director

Paul brings over 20 years of experience in corporate M&A, Private Equity, and executive roles, including Head of M&A and COO for TUI, CFO for Origin Animal Health, and Head of M&A for Funeral Partners. At Steer, he leads funding and execution of growth strategy, driving strategic acquisitions and sustainable expansion with hands-on expertise.

OUR DIVISIONS

We continue to take our operations to new lengths with the expansion of our national reach and increased scale. To ensure efficient operations and to better serve customers, we have strategically divided our business into operating regions. Scotland, North East, East Midlands, Midlands, London & Essex and South & Home Counties. These divisions enable us to effectively address the unique needs of each region while streamlining our processes and enhancing overall customer satisfaction.

By establishing a strong presence in these key areas, we can tap into local markets, build closer relationships with customers, and provide tailored automotive solutions. This strategic expansion reaffirms our unwavering commitment to delivering a measurably different experience across the UK.

 

Steer Automotive Group

With a comprehensive network of over 100 industry-leading repair centres, we've established partnerships with many of the UK’s leading insurance companies and approved by the country’s leading car brands. We are committed to maintaining and driving the highest standards in our industry, ensuring quality and reliability are at the forefront of everything we do.

 

Luxury

The exceptional skills of our craftspeople, who specialise in restoring and repairing the world’s most luxurious vehicles, are showcased through our premier luxury service. This dedication to excellence guarantees that luxury vehicles receive a flawless finish that meets the high expectations of their owners. Our team’s commitment to luxury and perfection ensures that each vehicle is treated with the utmost care and expertise.

 

Steer Prestige

Spanning the country, our network includes sites authorised by manufacturers to restore vehicles to their pristine, pre-accident condition, strictly adhering to original factory specifications. To achieve this, our technicians undergo specialised training. They are equipped with exclusive diagnostic tools and the latest in cutting-edge technology, ensuring every repair meets our rigorous standards of excellence.

Commercial

Our service for Heavy and Light Commercial Vehicles maintains a prominent national presence, anchored by five sites strategically located along major traffic routes to provide optimal accessibility. With plans for expansion, we aim to further enhance our coverage and service capabilities, ensuring that commercial vehicles can receive expert attention wherever they are.

Technical Services

The technical service division offers a comprehensive array of services, including, the construction of workshops, the design of dealerships, machinery updates, and bespoke preventative maintenance solutions. In addition providing ADAS testing, recalibration and remote diagnostic hardware and software solutions

THE SUNDAY TIMES 100, BRITAIN'S FASTEST-GROWING PRIVATE COMPANIES

We are thrilled to announce that Steer Automotive Group has been recognised as one of The Sunday Times 100, Britain's fastest-growing private companies, ranking at no.36.

“This prestigious accolade reflects our unwavering commitment to excellence and our remarkable growth trajectory. We extend our deepest gratitude to our insurer partners and vehicle manufacturers for their invaluable support and collaboration, which has played a crucial role in our success. We are immensely proud of our dedicated teams whose hard work, passion, and innovation have propelled us to this significant achievement. This recognition motivates us to continue delivering a Measurably Different customer experience and to set new benchmarks in the industry. Together, we will move towards a future filled with continued growth and success.”

Richard Steer, Chief Executive

Steer Britain's Fastest-Growing Private Companies

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OUR AWARDS AND ACCREDITATIONS

Detailed below are the awards we’ve received to date. These represent a combination of categories that include customer service, fit and finish and aftercare.
  • 2024

    • Best Loved LV
      Sole Supply Repairer 
    • Direct Line - Best for Customer
      Individual Sharon Woodings, Steer Huntigdon
  • 2023

    • The Sunday Times 100, Britain's fastest-growing private companies
      Ranking at no.36
    • British Bodyshop Awards
      WINNER
      BSI - Kitemark Excellence`
      Multi-Site Organisation Award
    • NBRA Awards WINNER
      Diversity & Inclusion Award
    • Growing Business Awards WINNER
      B2B Business of the Year: Large
    • Night of Knights Awards WINNER

      Fastest Growing Bodyshop Group

      Apprentice of the Year – Rosie Smith  

      Highly Commended Apprentice of the Year - Miguel Harvey

    • COVEA Insurance Awards WINNER
      Sustainability Award
    • E2E Job Creation 100 with The Independent
      Included in the 100 Track
    • Nottingham College Apprenticeship Awards

      FINALISTS
      Apprentice Employer of the Year - Steer Automotive Group

      Apprentice Champion of the Year - Steve Hoe

      Apprentice of the Year - Dominic Everington

      Judges Recognition
      Apprentice of the Year - Dominic Everington

  • 2022

    • NBRA Awards WINNER
      Bodyshop Staff Wellbeing
    • Night of Knights Awards

      WINNER
      Best New Bodyshop Steer Prestige High Wycombe. 

      WINNER
      Fastest Growing Bodyshop

  • 2021

    • NBRA Awards
      WINNER - Diversity & Inclusion Award
    • Night of Knights Awards
      WINNER - Fastest Growing Bodyshop Group
    • British Bodyshop Awards
    • WINNER - Activate Group Car Bodyshop of the Year Award
    • WINNER - COVEA Customer Excellence Award 2021
    • WINNER - NARG Network Bodyshop Group 2020
    • WINNER - Jaguar Land Rover Region 3 2019-2020 Authorised Bodyshop of the Year
    • WINNER - Jaguar Land Rover 2019-2020 Authorised Network Bodyshop of the Year
    • FINALIST - Gallagher Bassett COVID-19 Resilliance Award
    • FINALIST - Best Lover LV= Own Repairer
  • 2020

    • Night of Knights Awards
      WINNER - Fastest Growing Bodyshop Group
  • 2019

    • British Bodyshop Awards
    • FINALIST - COVEA Repairer of the Year
    • FINALIST - Gallagher Basset Best Customer Service
  • 2018

    • BSI Kitemark Excellence Award
      Winners
    • Bodyshop Magazines 30 under 30 initiative
      Recognition – Lauren Lavelle
  • 2017

    • British Bodyshop Awards
      British Bodyshop Awards
    • FINALIST Steer Corby - COVEA Repairer site of the year
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GROWTH AMBITIONS
& MARKET SHARE

Our business has successfully secured exclusivity with a number of acquisition targets, demonstrating our commitment to expanding our presence in the UK market. These strategic partnerships place us in a favourable position to bolster our market share over the next three years. By acquiring these businesses, we aim to tap into their expertise and resources, allowing us to enhance our offerings and solidify our position as a leading player in the industry.

Furthermore, we are actively engaged in discussions with additional potential acquisitions, indicating our continued pursuit of growth opportunities. These discussions underscore our dedication to identifying and capitalising on synergistic prospects that can further enhance our market presence.

Looking beyond the current acquisitions and discussions, we have already established a robust and actionable pipeline of opportunities. This pipeline enables us to sustain our growth momentum and capitalise on immediate prospects that align with our strategic goals. By continuously seeking out and pursuing new opportunities, we are well-positioned to drive further expansion and increase our market share in the UK in the years to come.

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Our strategy is to expand our
network further, bringing together
the best regional groups to deliver a guarantee of excellence.

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Richard Steer
Chief Executive

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IMI Skills Qualifiers

  • Sotos Georgalli
  • 16 May 2024